Posted by & filed under Email general.

We’ve all got a lot of email to deal with, right? If you’re like me, some mornings you check your inbox and you think “There’s not enough coffee in the world to fuel my excursion into that mess.”

But would you pay somebody more than $2,750 to come to your office and teach you how to reduce the email influx?

I didn’t think so. But somebody does…

There’s a UK company  that offers email productivity training seminars for corporations. They say they teach your organization how to write emails and subject lines, how to reduce unnecessary emailing, etc, saving time and increasing productivity. Then they go away, and suddenly you and your coworkers are stress free because you’re all using the new techniques you’ve learned.

Now,  if you’re a huge corporation and you want to throw money at a problem and hope it goes away, this sounds like it could be a winner. I mean, increasing productivity by wasting less time on unnecessary tasks is swell. All you need to hope for is that everyone remembers and puts into action all the lessons learned in the seminar (good luck with that).

Oh, and you also have to hope that everyone outside of your organization either takes the same seminar or absorbs it by osmosis. Or maybe you don’t get email from customers and clients?

So what makes more sense: Paying to learn how to be slightly more productive in how you use a tool, or adopting a new tool that has the productivity measures built right in? I mean — you could pay somebody money to teach you how to cook all your meals over an open flame, or you could just get a microwave.

When you adopt a tool like Email Center Pro, you learn how to do things a little differently,  in the context of actually managing your email. You’re not just trying to manage the quantity you receive or the clarity of the subject lines, but the flow of your email itself.

Managing  your email means getting messages to the right person with no hassle. It means switching inboxes easily to handle multiple addresses with ease. It means noting emails for follow up by others, to reduce the amount of back-and-forth emailing you need to do to resolve issues. It’s saved searches, tagging for organization, metrics for measuring results…

Ultimately, it’s about being in control of your inbox. Not learning how to be better controlled by it.


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